This article explores how the 15-minute city concept can be adapted to a unique territorial context such as San Carlos de Bariloche. It highlights the importance of proximity not only for access to services and daily needs, but also for culture, contemplation, identity, and quality of life. The piece emphasizes art as essential social infrastructure, capable of strengthening community ties, enhancing public spaces, and redefining urban value through access to time, nature, culture, and meaningful local experiences.

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